SEO
Case Study: SEO for Niche B2B with Zero Search Volume
This is one of my favorite clients to work with. The reason for this is that they took the recommendations seriously and executed on them! Background A newly launched Berlin based agency that targets purpose-driven startups reached out to me to work on their SEO strategy. Website was new with
Google E-E-A-T: Everything You Need to Know
Google just updated its search quality raters guidelines (SQRG) for the second time this year, and for the third time since October 2021, which shows how important this document is (was and will continue to be too!).... If you're wondering what changed and what does that mean for
How to use Google Status Dashboard
Google just released a new tool called "Google Search Status Dashboard" to help SEOs understand more about what's happening on the Google systems side (what we previously called google updates are now called google systems). As per documentation, the tool is for: 💡The Google Search Status
How to Do Entity SEO
If you want to know how and why you should integrate entities and entity SEO into your day to day tasks, this is the right post for you. I've spoken recently about entity SEO in a webinar by SE Ranking [slides here] and the reason I picked that
How to Use AI & ChatGPT for SEO
There's been a lot of chatter in the SEO community lately about the use of AI tools for SEO. For example, the use of AI content writing tools to generate content for SEO purposes is on the rise! but is that the only way we can leverage AI
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
SEO for Startups from an Ex-Startup Founder
Many people don't know that, but I’m an ex-startup founder. I’ve also had the pleasure of being part of some remarkable startups programs like turn-8 pre accelerator in Dubai and Y-Combinator (the world’s most powerful startup incubator program) online startup school back in 2017 that
Service Workers & SEO
Did you know that service workers, if not implemented with SEO in mind, can cause indexation and accessibility issues for your website? Here's everything you need to know! Table of contents * What is a service worker * Why are Service Workers Used? * How do Service Workers Work? * Pros: Can
SEO on a Budget: How to Adjust Your SEO Strategy During a Recession
Hiring freezes and layoffs, it's the end of 2022 and many market watchers are predicting a recession in 2023. It's no surprise that many marketing budgets will be limited during these challenging time. If you find yourself with a limited budget for SEO content creation or
SEO for Holiday Sales
Are you preparing your ecommerce store for the upcoming boxing day? well here's a guide and few tips to help you capture as much sales as possible during the holidays. The Calculator I like to start planning by creating a simple calculator to understand the effort and impact
