I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
Trusted by
Built in public
Tools I've built
Log File Analyzer
Upload any server log and get an instant breakdown of bots, humans, crawl patterns, and status codes. Supports Apache, Nginx, IIS, Cloudflare, and Akamai GZ.
SERP Feature Analyzer
A Chrome extension that analyzes Google search results and visualizes SERP features — AI Overviews, featured snippets, shopping results, knowledge panels, and more — in an instant pie chart.
People Also Asked
Discover Google's People Also Ask questions for any keyword across multiple depth levels. Explore and categorize related search queries for faster, smarter SEO research.
WhatSchema
Get a personalized, prioritized list of JSON-LD schema types for your site — with official docs and copy-ready code examples so you can implement structured data without the guesswork.
Organic CTR Tool
Upload a CSV from Google Search Console and instantly see your average organic CTR broken down by ranking range — visualized in a chart and table. All data is processed locally in your browser.
SEO Keyword Classifier
Paste your keyword list and instantly classify each one by search intent — boolean, definition, instruction, comparison, reason, consequence, short fact, or other. Export results as CSV.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Agencies Need to Rethink the SEO Project Manager
The SEO project manager role is due for a rethink: administrative coordination and status tracking are no longer sufficient when AI can handle most of that work. Effective SPMs need real SEO expertise — the kind that lets them catch problems in a technical audit, challenge a weak content brief, or redirect a campaign that's drifting off strategy. The shift is from project administration to project ownership, using AI tools to clear away the busywork and focus on outcomes.
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Latest Webinars & Videos
Should You Write Meta Descriptions in 2026?
An honest look at whether writing custom meta descriptions still moves the needle in 2026 — covering how Google handles them today, when they get rewritten, and where to focus your effort instead.
Should You Add LLMs txt to Your Website?
An exploration of whether website owners should add an llms.txt file to their site — what it is, how AI models use it, and whether it's worth the effort for SEO.
Website Migration SEO Best Practices
A practical guide to SEO best practices for website migrations — covering how to protect your rankings, handle redirects, and avoid common pitfalls before, during, and after a migration.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
Get in touch