I help
brands rank,
grow, and
compound.

Chunking gets talked about like a new AI-era SEO tactic, but it's really just proper paragraph writing — topic sentence, supporting details, transitions, a conclusion — a standard that predates RAG and AI Overviews by decades. Google's guidance that sites don't need to restructure content is technically true but beside the point, since RAG systems already chunk documents before feeding them to an LLM, and well-formed paragraphs give those systems cleaner boundaries to work with. The piece walks through a chunking simulator test showing just how much that structure moves relevance scores.