I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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My Latest SEO Tool
SEO Chunking Simulator
See how different chunking strategies split your content and which chunks a retrieval system would surface for a search query — semantic, fixed-interval, and layout-based. Runs entirely in your browser.
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Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
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The SEO Riddler Newsletter
First They Came for the Clicks. Now They Want the Checkout.
While publishers fixate on losing clicks to Google's AI features, ecommerce merchants face a different threat: platforms trying to own the entire purchase experience. Pinterest's Buyable Pins and Instagram Checkout both tried this and were abandoned, because users kept choosing to complete transactions on retailer sites where they could explore products and assess trust in the brand. The lesson for ecommerce sites is to focus on strengthening their own conversion pathways rather than fearing third-party checkout integrations.
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Latest Webinars & Videos
How and Why You Should Manage Your Crawl Budget for SEO
A breakdown of what crawl budget is, why it matters for larger sites, and practical steps to manage it so Google spends its crawling effort on the pages that count.
Why Did Google Search Hit a Record During Argentina vs Egypt?
A look at what drove Google Search volume to a record spike during the Argentina vs Egypt World Cup match — and what it reveals about how real-world events move search demand.
Should You Write Meta Descriptions in 2026?
An honest look at whether writing custom meta descriptions still moves the needle in 2026 — covering how Google handles them today, when they get rewritten, and where to focus your effort instead.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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