Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career

How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

The Zero/Low Search Volume Dilemma
If we understand why search is changing, we can come up with tactics to optimize for that. In other words, if we know what's Google looking for and why they need AI Overviews and reddit, we can create content to cater for that, right? Last week we discussed

Blogging for AI: Creating Content for LLMs and Modern Search
What was once considered helpful content by Google has changed. Take "Retro Dodo" for example, a website that was doing very good with all unique helpful first-hand experience [add whatever positive adjective here] content. In May 2023, the website hit 1 Million organic results - cool stuff right?

SEO Query Answer Classifier Tool
Bulk Keyword Classifier Classify Copy All Keyword Category Timestamp

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