I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
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Built in public
My Latest SEO Tool
Google Knowledge Panel MCP Server
A free, open-source MCP server that lets Claude, Cursor and VS Code look up any brand or person in Google's Knowledge Graph, rank same-name entities, compare competitors, audit knowledge panel readiness, and generate JSON-LD schema.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
I'm Building a Search Engine (Part 1): Crawling
Sara kicks off a series on building her own search engine over her content, starting with the crawler. She walks through its design: URL metadata stored in SQLite with compressed HTML kept separately, robots.txt compliance, concurrent requests with per-domain rate limiting, a shallow crawl depth, and filtering out non-HTML links. Failed fetches are logged rather than discarded, so crawl errors become data to analyze instead of silent gaps.
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Latest Webinars & Videos
Google’s UGC API: What SEOs Need to Know
A breakdown of Google's new User-Generated Content Fresh Data program — how its API differs from the Indexing API, who's eligible, and why SEO is expanding beyond your own website.
Google SAFE Explained: How It Detects Coordinated AI Spam
An explainer on Google's SAFE system and how it identifies coordinated AI-generated spam across sites, plus what it means for SEOs publishing content at scale.
Google Says EU Rules Made Search WORSE! Here's Everything You Need to Know
A breakdown of Google's claims that EU regulation has degraded search quality, and what that debate means for SEOs and publishers operating under the new rules.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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