Hey There! I’m Sara, an SEO consultant, and speaker based in Ontario, Canada. With a professional background in the industry dating back to 2014, I've had the privilege of working with a diverse client portfolio of both local and international brands. I am proud to have made a positive impact on the search rankings of these businesses, and I am confident that I can bring this same level of expertise and success to your organization through effective SEO strategies
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need a technical
SEO Content Strategy
This newsletter is sponsored by AlsoAsked.com. AlsoAsked helps you find all “People Also Ask” data that appear in Google search results and saves you plenty of valuable time! I've talked about how and why you should do a content audit before and got plenty of feedback on that post.
Case Study: How 6K became 33K + 12K ARR
This case study is one that makes me smile. I always wanted to give back and this campaign was a great opportunity for me to have a small impact and change some lives to the better, one belly at a time! Background In 2021 I volunteered to be part of
SEO Test: Do Social Signals Matter?
There are 3 things if you talk about in the SEO world, not many people will like to listen: 1. Social signals (traffic to website from a social platform and engagement on website URLs on social media) 2. Unlinked brand mentions 3. Non-clickable links But do these things actually impact
The SEO Riddler Newsletter
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