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The SEO Riddler

Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.

Featured Posts

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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO

Recent Posts

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The Zero/Low Search Volume Dilemma

If we understand why search is changing, we can come up with tactics to optimize for that. In other words, if we know what's Google looking for and why they need AI Overviews and reddit, we can create content to cater for that, right? Last week we discussed

The Zero/Low Search Volume Dilemma
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Blogging for AI: Creating Content for LLMs and Modern Search

What was once considered helpful content by Google has changed. Take "Retro Dodo" for example, a website that was doing very good with all unique helpful first-hand experience [add whatever positive adjective here] content. In May 2023, the website hit 1 Million organic results - cool stuff right?

How to Blog for the LLMs and the New Era of Search
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SEO Query Answer Classifier Tool

Bulk Keyword Classifier Classify Copy All Keyword Category Timestamp

SEO Query Answer Classifier Tool