I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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My Latest SEO Tool
SERP & Rank Tracker Script
A free Google Apps Script that pulls desktop and mobile US rankings, AI Overview presence and cited sources, and People Also Ask questions for a full keyword list straight into Google Sheets via the DataForSEO API.
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Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Built to Collapse!
Sara digs into RuntimeWire, an AI-powered newsroom that out-published outlets like WIRED using automated bots — over 2,000 articles in three months for roughly $100 a day. Despite the speed, its search visibility and traffic stayed marginal next to established publishers. Her takeaway: these operations exploit gaps in distribution and speed rather than out-competing on quality, and AI is still far from replacing humans in journalism.
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Latest Webinars & Videos
The SEO Opportunity Nobody Is Talking About 'Where to Buy' Keywords
A breakdown of why 'where to buy' keywords are an underused SEO opportunity, including how AI Overviews behave for this intent and what it means for local and ecommerce SEO strategy.
How to deal with AI generated images in AIO
A look at how AI-generated images show up inside AI Overviews, and what that means for how brands and publishers should approach visual content in AI search results.
Can you See AI mode queries in GSC performance report
A look at whether Google Search Console's performance report surfaces AI Mode queries separately, and how to spot that traffic if it's there.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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