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The SEO Riddler

Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.

Featured Posts

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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO

Recent Posts

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Information Gain: Next Level Content for SEO

Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published

Google Patent on Information Gain
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The SEO ROI of Blog Content

In marketing, we are obsessed with attribution and forecasting so much to build business cases - which is a fair ask btw - that sometimes, we hinder our progress and limit ourselves. Challenges of Conversion Attribution By Channel I remember one time in the past, for a personal project, I

Example of funnel exploration report in GA4 for SEO
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Case Study: Impact of Removing a Duplicate Page

One time I was doing a content audit for a website. One interesting finding was the amount of cannibalized content I found on the blog. The website owner was continually creating content, but some of it heavily overlapped. There are situations where existing content cannibalism doesn’t need to be

Impact of removing a duplicate page