Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
The SEO Strategy Course
If you've been following me for a while now, you know that I'm building an SEO strategy course and it's one of a kind. Why do I say that? Well because I'm pouring everything I know about strategy into it. I have
Python For Marketers Workshop
Hello Fellow SEOs and Marketers! Let me introduce you to my latest offering, Python for Marketers Workshop! Python For Marketers 2HR Workshop Signup Never coded before? No problem! This live, interactive workshop is designed to introduce marketers like you to the world of Python. In just 2 hours, you'
Information Gain: Next Level Content for SEO
Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published
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