Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Not Your Basic Keyword Research
....... And your girl is still out here sending newsletters like there’s a tomorrow in SEO 😄 Let's get to it then! I have spoken to many SEOs and had my fair share of SEO chitchats and interviews, and it's very common that when we talk about
How to Use AI for SEO?
AI, AI, all we've been hearing about lately is or has to do with AI. In this blog, I'm not going to talk about the impact of AI on search, but rather how does Artificial Intelligence changes the way we do our work! I recorded a
People Also Asked: Should We Care?
When we want to optimize our blogs or product pages, one thing everyone recommends is pulling those People Also Asked questions related to the topic from SERPs and including them in the content. BTW here's my recommended People Also Asked tool, I was using it in my last
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