Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Why Great SEO Needs More Than Data
Hello Riddlers! Today's newsletter sponsor is myself 😄 The course is on sale for 25% till Dec 31 2025! Just use this Coupon Code: BLACK2025 --——> Check out the course here <-------- PSSSSTTTT: I’m also collaborating with niche SEO newsletters through a Newsletter Exchange initiative! This
Is Schema Any Good for SEO? (And Why)
Hello Riddlers! Today's newsletter is brought to you by Writesonic * 15M+ monthly active users on Perplexity * 100M+ weekly AI search queries across platforms * 200%+ YoY growth in traffic to AI search engines The implications are clear: Optimising for Google alone is no longer sufficient. That’s why Writesonic
Does Traffic From LLMs Convert Better?
Hello Riddlers! Before we dive into today's newsletter, first a word from today's newsletter sponsor RankScale! Rankscale.ai is a leading AI visibility platform that lets you track and optimize across 16+ LLMs, including ChatGPT, Perplexity and Google’s AI Mode. It helps you identify the
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