Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Does Traffic From LLMs Convert Better?
Hello Riddlers! Before we dive into today's newsletter, first a word from today's newsletter sponsor RankScale! Rankscale.ai is a leading AI visibility platform that lets you track and optimize across 16+ LLMs, including ChatGPT, Perplexity and Google’s AI Mode. It helps you identify the
How to Get Cited by LLMs
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO Last week, I attended SEO IRL, and it was such a great event! The talks were full of insights, and in today’s newsletter, I want to share some of the
Ranking in The Top Five
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO I had a recent chat with a fellow SEO about SEO rankings (recording of the session is at the end of the article). In the midst of the AI revolution (or
The SEO Riddler Newsletter
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