Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Beyond the Click: Understanding Organic Traffic Changes
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! The easiest part of reporting is doing month-over-month and year-over-year comparisons. There's no magic behind pulling numbers — the real skill is interpreting
How to Audit and Optimize Your Brand in Search
"Build a strong brand" and "create helpful content" are 2 of the most ambiguous and therefore unuseful SEO advice that gets tossed around very often imo. Let's talk about brand and SEO a bit.... but in an actionable way! Today I decided to share
Data-Driven SEO: How to Adjust Your SEO Strategy With Data
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! If you’re following me on LinkedIn, you’ve probably heard me say 2 things over and over: 1. A strategy is not a
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