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brands rank,
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compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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SEO Chunking Simulator
See how different chunking strategies split your content and which chunks a retrieval system would surface for a search query — semantic, fixed-interval, and layout-based. Runs entirely in your browser.
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Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
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A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
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The SEO Riddler Newsletter
First They Came for the Clicks. Now They Want the Checkout.
While publishers fixate on losing clicks to Google's AI features, ecommerce merchants face a different threat: platforms trying to own the entire purchase experience. Pinterest's Buyable Pins and Instagram Checkout both tried this and were abandoned, because users kept choosing to complete transactions on retailer sites where they could explore products and assess trust in the brand. The lesson for ecommerce sites is to focus on strengthening their own conversion pathways rather than fearing third-party checkout integrations.
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Latest Webinars & Videos
Can you See AI mode queries in GSC performance report
A look at whether Google Search Console's performance report surfaces AI Mode queries separately, and how to spot that traffic if it's there.
Should Google Be Accountable for It's AI Answers?
A look at whether Google should bear responsibility when its AI-generated answers get things wrong, and what that means for publishers and searchers alike.
How and Why You Should Manage Your Crawl Budget for SEO
A breakdown of what crawl budget is, why it matters for larger sites, and practical steps to manage it so Google spends its crawling effort on the pages that count.
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Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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