About
Sara Taher
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth.
Background
My story
I started in SEO over 12 years ago and have since worked with some of the world's most recognisable brands — from Guinness World Records and Honda Canada to Almosafer, one of the largest travel agencies in the Middle East.
Since starting in SEO in 2014, I've worked both agency-side and in-house across enterprise, SaaS, ecommerce, publishing, healthcare, fintech, automotive, and travel. My work focuses on enterprise SEO, technical SEO, automation, and helping businesses move from random tactics and “SEO hacks” to data-backed strategies that drive measurable organic growth.
Alongside consulting, I build SEO tools, teach Python and AI automation for marketers, and write The SEO Riddler newsletter where I share technical SEO insights, search experiments, and observations about how search is evolving.
Previously, I was a startup founder and graduated from the YC Online Startup School bootcamp. I'm also completing a Master of Management Sciences (MMSc) in Engineering, where my interests continue to overlap between data, systems, automation, and search.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
Get in touch