SEO
Information Gain: Next Level Content for SEO
Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published
The SEO ROI of Blog Content
In marketing, we are obsessed with attribution and forecasting so much to build business cases - which is a fair ask btw - that sometimes, we hinder our progress and limit ourselves. Challenges of Conversion Attribution By Channel I remember one time in the past, for a personal project, I
A Guide to Conducting a SWOT Analysis for SEO
I think I first came across the term "SWOT Analysis" during my startup days. It was commonly discussed in meetings with other founders and as part of accelerator programs. 💡A SWOT (Acronym for strength, weaknesses, opportunities, and threats) Analysis is a 2X2 grid with one dimension representing the
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Audit and Optimize Your Website for Interaction to Next Paint (INP)
Google announced recently that interaction to next paint is going to replace the FID metric in core web vitals starting March 2024. First Input Delay (FID) measures how long it takes for a website to respond to a user's first interaction. For example, the user lands on your
SEO Content Strategy
I've talked about how and why you should do a content audit before and got plenty of feedback on that post. So today I'm going to take it a step further and show you how to create a content strategy that actually moves the needle! TL;
SEO Test: Do Social Signals Matter?
There are 3 things if you talk about in the SEO world, not many people will like to listen: 1. Social signals (traffic to website from a social platform and engagement on website URLs on social media) 2. Unlinked brand mentions 3. Non-clickable links But do these things actually impact
SEO in the Age of AI: Why you're not losing your job anytime soon
Will SEO become (is becoming) obsolete? There's some anticipation in the SEO industry about how SEO will look like with many search engines now adding "answer bots" similar to chatGPT. TL;DR: Jump to the Conclusion The best way to predict the future is to look
How To Do a JavaScript Audit for SEO
JavaScript is an essential part of many modern websites, in fact it's the most popular web development languages. But it can also present challenges when it comes to SEO. If not implemented properly, JavaScript can make it difficult for search engines to crawl and index a website which
Case Study: SEO for Trending Topics
I'll talk about the ChatGPT post I created and and how it performed well given that my website is new (launched in August/Sept) and I didn't start adding much content consistently... To date I've only published 15 blogs. So everyone was talking about
