SEO
How to Deliver Technical SEO Recommendations
The moment we talk about technical audits in SEO, everyone pulls out their checklists and gets down to business, right? 💡Very Irrelevant Plugin 😄: Ready to boost your SEO with Python ? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss
Calculating SERPs Compression Ratio With Python
I love how this community builds on top of the work of each other! Well this article is no different from that. It all started with Roger Montti publishing a post about "How Compression Can Be Used To Detect Low Quality Pages" on Search Engine Journal. Next thing
A Tale of Two Courses: How I Became an SEO Course Creator!
I ran a webinar recently where I discussed my journey into becoming an SEO course creator. So I decided to convert this to a blog as well. Here's my journey, how it started and why, and behind the scene details of what goes into creating a lesson every
Beyond Keywords: Optimizing Content Through UX Analysis
💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,
TF-IDF Text Analysis in SEO
💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,
Information Gain in SEO
Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published
The SEO ROI of Blog Content
In marketing, we are obsessed with attribution and forecasting so much to build business cases - which is a fair ask btw - that sometimes, we hinder our progress and limit ourselves. Challenges of Conversion Attribution By Channel I remember one time in the past, for a personal project, I
A Guide to Conducting a SWOT Analysis for SEO
I think I first came across the term "SWOT Analysis" during my startup days. It was commonly discussed in meetings with other founders and as part of accelerator programs. 💡A SWOT (Acronym for strength, weaknesses, opportunities, and threats) Analysis is a 2X2 grid with one dimension representing the
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Audit and Optimize Your Website for Interaction to Next Paint (INP)
Google announced recently that interaction to next paint is going to replace the FID metric in core web vitals starting March 2024. First Input Delay (FID) measures how long it takes for a website to respond to a user's first interaction. For example, the user lands on your
