SEO Content Strategy
This newsletter is sponsored by AlsoAsked.com. AlsoAsked helps you find all “People Also Ask” data that appear in Google search results and saves you plenty of valuable time! I've talked about how and why you should do a content audit before and got plenty of feedback on that post.
SEO Test: Do Social Signals Matter?
There are 3 things if you talk about in the SEO world, not many people will like to listen: 1. Social signals (traffic to website from a social platform and engagement on website URLs on social media) 2. Unlinked brand mentions 3. Non-clickable links But do these things actually impact
SEO in the Age of AI: Why you're not losing your job anytime soon
Will SEO become (is becoming) obsolete? There's some anticipation in the SEO industry about how SEO will look like with many search engines now adding "answer bots" similar to chatGPT. TL;DR: Jump to the Conclusion The best way to predict the future is to look at the data we
Case Study: SEO for Trending Topics
I'll talk about the ChatGPT post I created and and how it performed well given that my website is new (launched in August/Sept) and I didn't start adding much content consistently... To date I've only published 15 blogs. So everyone was talking about ChatGPT and I got excited and
Case Study: SEO for Niche B2B with Zero Search Volume
This is one of my favorite clients to work with. The reason for this is that they took the recommendations seriously and executed on them! Background A newly launched Berlin based agency that targets purpose-driven startups reached out to me to work on their SEO strategy. Website was new with
Google E-E-A-T: Everything You Need to Know
Google just updated its search quality raters guidelines (SQRG) for the second time this year, and for the third time since October 2021, which shows how important this document is (was and will continue to be too!).... If you're wondering what changed and what does that mean for your day
How to use Google Status Dashboard
Google just released a new tool called "Google Search Status Dashboard" to help SEOs understand more about what's happening on the Google systems side (what we previously called google updates are now called google systems). As per documentation, the tool is for: 💡The Google Search Status Dashboard provides status information
How to Do Entity SEO
If you want to know how and why you should integrate entities and entity SEO into your day to day tasks, this is the right post for you. I've spoken recently about entity SEO in a webinar by SE Ranking [slides here] and the reason I picked that topic is
How to Use AI & ChatGPT for SEO
There's been a lot of chatter in the SEO community lately about the use of AI tools for SEO. For example, the use of AI content writing tools to generate content for SEO purposes is on the rise! but is that the only way we can leverage AI for SEO?