SEO
The Zero/Low Search Volume Dilemma
If we understand why search is changing, we can come up with tactics to optimize for that. In other words, if we know what's Google looking for and why they need AI Overviews and reddit, we can create content to cater for that, right? Last week we discussed

Blogging for AI: Creating Content for LLMs and Modern Search
What was once considered helpful content by Google has changed. Take "Retro Dodo" for example, a website that was doing very good with all unique helpful first-hand experience [add whatever positive adjective here] content. In May 2023, the website hit 1 Million organic results - cool stuff right?

How to Use Google's NLP API Demo to Write Title Tags
Title tags are one of the very few things we have control over in SEO and they still matter. Even when Google re-writes the title tag and chooses to display the H1 tag instead for example (or a random alt tag 😸) it still takes the title tag into account for

Cutting Through the Noise
SEO is changing, SEO has changed. I have said those things myself few times and we've heard many others say them as well. But I also came to the realization that, we are becoming volatile, flip-flopping between new tactics and latest trends, and this may not sum up

LLMO: 4 Ways to Optimize for LLMs
Rightfully, the topic of the hour, the million dollar question "how to appear and get cited in LLMs like ChatGPT". There's a lot of speculation for how the future of search will look like and whether Google will remain the go-to platform for search. There'

How I Got a Knowledge Panel and Lost It
More than a year ago, I put in sometime to get my very own knowledge panel in Google, and guess what? With some effort and strategy—it worked! Here’s how I achieved it, what I learned, and why I lost it. This is my knowledge panel What is a

Python for SEO Course
It's never been easier to learn to code even if you have never coded before! That's how and why I created this training. To learn more, check it out here: https://sarataher.podia.com/introduction-of-python-for-marketers I also created this video about what SEOs can do with

Navigating the AI Tornado: A New SEO Playbook
I had the pleasure to be part of an event for SEO ranking recently. Here's my talk if you'd like to watch. This blog summarizes everything for you as well! The SEO landscape has changed, and clinging to outdated strategies is akin to steering the Titanic.

How to Communicate SEO Fixes to Developers
I'm really excited about this topic. I've always got good feedback from devs. If you're wondering how my tech audit process looks like, you may want to check out my last blog on the topic. 💡Very Irrelevant Plugin 😄: Ready to boost your SEO with

How to Deliver Technical SEO Recommendations
The moment we talk about technical audits in SEO, everyone pulls out their checklists and gets down to business, right? 💡Very Irrelevant Plugin 😄: Ready to boost your SEO with Python ? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss
