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Information Gain: Next Level Content for SEO

Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published

Google Patent on Information Gain
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The SEO ROI of Blog Content

In marketing, we are obsessed with attribution and forecasting so much to build business cases - which is a fair ask btw - that sometimes, we hinder our progress and limit ourselves. Challenges of Conversion Attribution By Channel I remember one time in the past, for a personal project, I

Example of funnel exploration report in GA4 for SEO
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Case Study: Impact of Removing a Duplicate Page

One time I was doing a content audit for a website. One interesting finding was the amount of cannibalized content I found on the blog. The website owner was continually creating content, but some of it heavily overlapped. There are situations where existing content cannibalism doesn’t need to be

Impact of removing a duplicate page
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A Guide to Conducting a SWOT Analysis for SEO

I think I first came across the term "SWOT Analysis" during my startup days. It was commonly discussed in meetings with other founders and as part of accelerator programs. 💡A SWOT (Acronym for strength, weaknesses, opportunities, and threats) Analysis is a 2X2 grid with one dimension representing the

Example of an SEO SWOT Analysis for a website
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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Audit and Optimize Your Website for Interaction to Next Paint (INP)

Google announced recently that interaction to next paint is going to replace the FID metric in core web vitals starting March 2024. First Input Delay (FID) measures how long it takes for a website to respond to a user's first interaction. For example, the user lands on your

How to Audit and Optimize Your Website for Interaction to Next Paint (INP)
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How to Scrape List of YouTube Videos from Any Channel With Python 🐍

If you're looking to pull all the YouTube Videos off a channel (with video title) and output them into a csv file or a comma separated .txt file, this blog is for you. I also decided to scrape YouTube Channels using channel names vs. the commonly used channel

How to Scrape List of YouTube Videos from Any Channel
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Python Projects for Beginners

If you're trying to learn Python, your best shot is working on some easy projects! I'm a Java developer by training but didn't program for so long, but all the concepts of object oriented programming are still here. All I needed was a quick

Computer screen with python code
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SEO Content Strategy

I've talked about how and why you should do a content audit before and got plenty of feedback on that post. So today I'm going to take it a step further and show you how to create a content strategy that actually moves the needle! TL;

SEO content strategy
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Case Study: How 6K became 33K + 12K ARR

This case study is one that makes me smile. I always wanted to give back and this campaign was a great opportunity for me to have a small impact and change some lives to the better, one belly at a time! Background In 2021 I volunteered to be part of

Non-profit case study