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Search is Chaos, But You Don't Have to Be :)
And once again, search is changing. Just as we’re still wrapping our heads around AI overviews, their impact, and their quirky citation habits, Google drops AI Mode in the U.S. If you feel everything’s in flux — you’re not alone. But I think the real issue isn’
How to Write Good Content Using AI?
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! So… Can AI-written content actually rank? Yes. And I’ve tested it. I recently did an experiment where I used AI to write a
Is Ranking On Google Worth It?
No, this isn’t another “SEO is dead” post. I’m not here to tell you everything is doomed, your SEO career is over, or we’ve reached some kind of SEO Armageddon 😄 But I’m also not here to sugarcoat things. What I will do is share what I
Measuring Your Brand for SEO
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! Obviously AI Mode is all the latest hype and with it comes a lot of speculation on the future of search. I think the
Beating Google at It's Own Game
We all know for a fact that AI Overviews are eating through organic clicks and impacting CTR. But Google says otherwise 😏 I had to put this quote from in a RED BOX because Google NEVER LIES: 💡"With AI Overviews, people are visiting a greater diversity of websites for help
Everyone Slept on Pinterest
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! Google has let us down -SEOs- over and over. I mean, look at the most recent creators summit where Google told one creator that
It Ends With Us (and Google)
The funnel is messy and the buyer journey is not a straight-line anymore. I think we all know that by now, but how to tackle that from an SEO standpoint? the ideal funnel is broken, and if you're not adapting, your SEO strategy maybe broken too! TL;DR
Beyond the Click: Understanding Organic Traffic Changes
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! The easiest part of reporting is doing month-over-month and year-over-year comparisons. There's no magic behind pulling numbers — the real skill is interpreting
How to Audit and Optimize Your Brand in Search
"Build a strong brand" and "create helpful content" are 2 of the most ambiguous and therefore unuseful SEO advice that gets tossed around very often imo. Let's talk about brand and SEO a bit.... but in an actionable way! Today I decided to share
Data-Driven SEO: How to Adjust Your SEO Strategy With Data
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! If you’re following me on LinkedIn, you’ve probably heard me say 2 things over and over: 1. A strategy is not a
