Blog
Do companies need to hire SEOs anymore? (Short answer: Yes they do)
Hello Riddlers! This week's newsletter sponsor is myself 😄 Check out my Python for SEO course! Are SEOs becoming obsolete? 🤔 Recently, I came across an SEO wondering if companies need to hire SEOs anymore. The concern was because "Tools like Chatgpt is becoming more and more advanced"
How Are People Using LLMs
Hello Riddlers! There's been some studies about chatgpt, usage, and how it impacts our brains (turns out not in a good way) 🤷... [1] But we never really understood how people use chatgpt. In today's newsletter, I'm diving into the latest and biggest study [2]
Insights From the Google DOJ Documents (Part 2)
Hello Riddlers! Last week we dug a bit into some of the DOJ lawsuit documents against Google, and found some very interesting insights (read it here). But actually... there's more 😄 Who knew it would be that fun to work in SEO! TL;DR * I didn't know
Insights From the Google DOJ Documents (Part 1)
Hello Riddlers! We're covering a hot topic this week, but before we jump into it, here's a word from this week's newsletter sponsor: Index ’25: The World’s First AI-Search Conference Generative Engine Optimisation (GEO) is still a grey area - everyone is experimenting,
AI Mode: What We Know for Now
Before we dig into today’s newsletter, check out my webinar tomorrow and signup: AI and SEO: Adapting to the Future of Search | Expert StrategiesDiscover how AI is transforming SEO and redefining search rankings. Join this session to explore practical strategies, challenges, and opportunities in the AI-driven SEO landscape.Expert
Is Schema Useful for LLMs?
“Why Sara, why?” This article may beg the question: why do I throw myself into hot water by bringing up controversial SEO topics? I know the easier path: just go with the flow, say what everyone else is saying, and collect the applause. But that’s boring. Why talk about
Auditing Large Websites
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course A lot of SEOs speak from their own experience and then generalize it, as if there’s a one-size-fits-all approach. For an industry famous for saying “it depends,” that’s kind of a joke
Running Control Experiments in SEO
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course More often than not, there's no definitive answer for some of the issues we face in SEO. Specifically when you're trying to figure out "why" something is happening.
Difference Between GEO and SEO
Before we dive into today's newsletter, first a word from today's sponsor Collaborator.pro! Here’s How to Be Seen in the AI Flood: Free PDF Inside 50+ modern link building ideas + a clean way to get them live If you want to stand out in
Mistakes I Made in Client Discovery Calls
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course There are two parts to acquiring SEO clients: getting the lead, and closing the deal. Both are equally challenging. Pretty much similar to getting the user from search, and then making this user convert
