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When Programmatic SEO Backfires
Today's newsletter is sponsored by AirOps and today they're launching their latest release! Their AI Search Visibility Platform which tracks how well your brand is mentioned and cited in AI-generated answers across platforms like ChatGPT, Perplexity, and other AI search engines!!! Signup & test drive the
SEO Like It’s 2014
Before we talk SEO I have some good news 🗞️: Next week’s newsletter will go out Wednesday instead of Tuesday to align with a sponsor’s product launch 🚀 Exciting stuff...stay tuned...👀👀👀 If you're interested in sponsoring this space, reach out.... now, let’s dive into today’s
The Bing Bong!
Historically, most SEOs ignore Bing Webmaster Tools (BWT) and solely focused on GSC. Well... maybe we should change that for many reasons, There's no guarantees that Google will maintain search market dominance in this new era of AI-powered search. Users have so many options right now, and also
Google's Hedge Maze
Being an SEO is not a walk in the park, it’s more like a walk through Google’s hedge maze. Most of the time, we’re trying to figure out what went wrong, and honestly, it’s rarely simple. That’s why SEO is not for the faint-hearted! Every
An SEO Walks Into A Garden 🪴
An SEO walks into a garden, a yard, a lawn, a back yard, a bed, a field, a greenhouse, a nursery, a patio, a terrace 😄 you know the joke! I was trying to figure out why my flower pot wasn’t blooming again after cutting, so I went to Perplexity
Google Lunges and The Great Decoupling
I couldn’t help myself when I saw this photo of Google’s Martin Splitt passionately (and athletically lunging) in an attempt to explain how “if your impressions are up, clicks are down, you'll likely get more conversions" all thanks to AI Overviews. I couldn’t tell
Search is Chaos, But You Don't Have to Be :)
And once again, search is changing. Just as we’re still wrapping our heads around AI overviews, their impact, and their quirky citation habits, Google drops AI Mode in the U.S. If you feel everything’s in flux — you’re not alone. But I think the real issue isn’
How to Write Good Content Using AI?
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! So… Can AI-written content actually rank? Yes. And I’ve tested it. I recently did an experiment where I used AI to write a
Is Ranking On Google Worth It?
No, this isn’t another “SEO is dead” post. I’m not here to tell you everything is doomed, your SEO career is over, or we’ve reached some kind of SEO Armageddon 😄 But I’m also not here to sugarcoat things. What I will do is share what I
Measuring Your Brand for SEO
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! Obviously AI Mode is all the latest hype and with it comes a lot of speculation on the future of search. I think the
