Blog
Does Traffic From LLMs Convert Better?
Hello Riddlers! Before we dive into today's newsletter, first a word from today's newsletter sponsor RankScale! Rankscale.ai is a leading AI visibility platform that lets you track and optimize across 16+ LLMs, including ChatGPT, Perplexity and Google’s AI Mode. It helps you identify the
How to Get Cited by LLMs
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO Last week, I attended SEO IRL, and it was such a great event! The talks were full of insights, and in today’s newsletter, I want to share some of the
Ranking in The Top Five
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO I had a recent chat with a fellow SEO about SEO rankings (recording of the session is at the end of the article). In the midst of the AI revolution (or
Do companies need to hire SEOs anymore? (Short answer: Yes they do)
Hello Riddlers! This week's newsletter sponsor is myself 😄 Check out my Python for SEO course! Are SEOs becoming obsolete? 🤔 Recently, I came across an SEO wondering if companies need to hire SEOs anymore. The concern was because "Tools like Chatgpt is becoming more and more advanced"
How Are People Using LLMs
Hello Riddlers! There's been some studies about chatgpt, usage, and how it impacts our brains (turns out not in a good way) 🤷... [1] But we never really understood how people use chatgpt. In today's newsletter, I'm diving into the latest and biggest study [2]
Insights From the Google DOJ Documents (Part 2)
Hello Riddlers! Last week we dug a bit into some of the DOJ lawsuit documents against Google, and found some very interesting insights (read it here). But actually... there's more 😄 Who knew it would be that fun to work in SEO! TL;DR * I didn't know
Insights From the Google DOJ Documents (Part 1)
Hello Riddlers! We're covering a hot topic this week, but before we jump into it, here's a word from this week's newsletter sponsor: Index ’25: The World’s First AI-Search Conference Generative Engine Optimisation (GEO) is still a grey area - everyone is experimenting,
AI Mode: What We Know for Now
Before we dig into today’s newsletter, check out my webinar tomorrow and signup: AI and SEO: Adapting to the Future of Search | Expert StrategiesDiscover how AI is transforming SEO and redefining search rankings. Join this session to explore practical strategies, challenges, and opportunities in the AI-driven SEO landscape.Expert
Is Schema Useful for LLMs?
“Why Sara, why?” This article may beg the question: why do I throw myself into hot water by bringing up controversial SEO topics? I know the easier path: just go with the flow, say what everyone else is saying, and collect the applause. But that’s boring. Why talk about
Auditing Large Websites
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course A lot of SEOs speak from their own experience and then generalize it, as if there’s a one-size-fits-all approach. For an industry famous for saying “it depends,” that’s kind of a joke
