The Fall and Fall of DMARGE
Hello Riddlers! Today's newsletter sponsor is myself 😄 The course is on sale for 25% till Dec 31 2025! Just use this Coupon Code: BLACK2025 --——> Check out the course here <-------- The law of gravity, "what goes up, must comes down"... this is a
Why Great SEO Needs More Than Data
Hello Riddlers! Today's newsletter sponsor is myself 😄 The course is on sale for 25% till Dec 31 2025! Just use this Coupon Code: BLACK2025 --——> Check out the course here <-------- PSSSSTTTT: I’m also collaborating with niche SEO newsletters through a Newsletter Exchange initiative! This
Is Schema Any Good for SEO? (And Why)
Hello Riddlers! Today's newsletter is brought to you by Writesonic * 15M+ monthly active users on Perplexity * 100M+ weekly AI search queries across platforms * 200%+ YoY growth in traffic to AI search engines The implications are clear: Optimising for Google alone is no longer sufficient. That’s why Writesonic
Does Traffic From LLMs Convert Better?
Hello Riddlers! Before we dive into today's newsletter, first a word from today's newsletter sponsor RankScale! Rankscale.ai is a leading AI visibility platform that lets you track and optimize across 16+ LLMs, including ChatGPT, Perplexity and Google’s AI Mode. It helps you identify the
How to Get Cited by LLMs
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO Last week, I attended SEO IRL, and it was such a great event! The talks were full of insights, and in today’s newsletter, I want to share some of the
Ranking in The Top Five
Hello Riddlers! Today's newsletter sponsor, is myself 😄 Check out my python course --> Python for SEO I had a recent chat with a fellow SEO about SEO rankings (recording of the session is at the end of the article). In the midst of the AI revolution (or
Do companies need to hire SEOs anymore? (Short answer: Yes they do)
Hello Riddlers! This week's newsletter sponsor is myself 😄 Check out my Python for SEO course! Are SEOs becoming obsolete? 🤔 Recently, I came across an SEO wondering if companies need to hire SEOs anymore. The concern was because "Tools like Chatgpt is becoming more and more advanced"
How Are People Using LLMs
Hello Riddlers! There's been some studies about chatgpt, usage, and how it impacts our brains (turns out not in a good way) 🤷... [1] But we never really understood how people use chatgpt. In today's newsletter, I'm diving into the latest and biggest study [2]
Insights From the Google DOJ Documents (Part 2)
Hello Riddlers! Last week we dug a bit into some of the DOJ lawsuit documents against Google, and found some very interesting insights (read it here). But actually... there's more 😄 Who knew it would be that fun to work in SEO! TL;DR * I didn't know
Insights From the Google DOJ Documents (Part 1)
Hello Riddlers! We're covering a hot topic this week, but before we jump into it, here's a word from this week's newsletter sponsor: Index ’25: The World’s First AI-Search Conference Generative Engine Optimisation (GEO) is still a grey area - everyone is experimenting,
