Insights From the Google DOJ Documents (Part 1)
Hello Riddlers! We're covering a hot topic this week, but before we jump into it, here's a word from this week's newsletter sponsor: Index ’25: The World’s First AI-Search Conference Generative Engine Optimisation (GEO) is still a grey area - everyone is experimenting,
AI Mode: What We Know for Now
Before we dig into today’s newsletter, check out my webinar tomorrow and signup: AI and SEO: Adapting to the Future of Search | Expert StrategiesDiscover how AI is transforming SEO and redefining search rankings. Join this session to explore practical strategies, challenges, and opportunities in the AI-driven SEO landscape.Expert
Is Schema Useful for LLMs?
“Why Sara, why?” This article may beg the question: why do I throw myself into hot water by bringing up controversial SEO topics? I know the easier path: just go with the flow, say what everyone else is saying, and collect the applause. But that’s boring. Why talk about
Auditing Large Websites
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course A lot of SEOs speak from their own experience and then generalize it, as if there’s a one-size-fits-all approach. For an industry famous for saying “it depends,” that’s kind of a joke
Running Control Experiments in SEO
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course More often than not, there's no definitive answer for some of the issues we face in SEO. Specifically when you're trying to figure out "why" something is happening.
Difference Between GEO and SEO
Before we dive into today's newsletter, first a word from today's sponsor Collaborator.pro! Here’s How to Be Seen in the AI Flood: Free PDF Inside 50+ modern link building ideas + a clean way to get them live If you want to stand out in
Mistakes I Made in Client Discovery Calls
This week's newsletter is sponsored by me 😄 Check out my Python for SEO course There are two parts to acquiring SEO clients: getting the lead, and closing the deal. Both are equally challenging. Pretty much similar to getting the user from search, and then making this user convert
When Programmatic SEO Backfires
Today's newsletter is sponsored by AirOps and today they're launching their latest release! Their AI Search Visibility Platform which tracks how well your brand is mentioned and cited in AI-generated answers across platforms like ChatGPT, Perplexity, and other AI search engines!!! Signup & test drive the
SEO Like It’s 2014
Before we talk SEO I have some good news 🗞️: Next week’s newsletter will go out Wednesday instead of Tuesday to align with a sponsor’s product launch 🚀 Exciting stuff...stay tuned...👀👀👀 If you're interested in sponsoring this space, reach out.... now, let’s dive into today’s
The Bing Bong!
Historically, most SEOs ignore Bing Webmaster Tools (BWT) and solely focused on GSC. Well... maybe we should change that for many reasons, There's no guarantees that Google will maintain search market dominance in this new era of AI-powered search. Users have so many options right now, and also
